Sales Director – KSA

MASA Trading is one of the largest brand developers and distributors of Consumer Electronics and Home Appliances in the Middle East.

Alongside an ever-expanding local presence, MASA has a global footprint spanning across 40+ countries.

Hiring for the following Vacancy:

Position Title: Sales Director – KSA
Location: Riyadh, KSA
Preferred Experience: 12-15 years of senior sales experience, ideally in air conditioning, home appliances, or related industries

Key Responsibilities:

• Develop and implement sales strategies to expand brand presence in the KSA air conditioning and home
  appliances market, driving growth
• Achieve and exceed revenue and sales targets through strong leadership and strategic vision
• Manage and grow the customer base across channels, building strong relationships with distributors, retailers,
  and key clients and other stakeholders
• Lead contract negotiations and promotions with key customers to ensure long-term partnerships
• Monitor market trends and competitors, identifying opportunities to increase market share, and guide the team in
  execution
• Ensure adherence to sales policies, procedures, and quality standards across the organization
• Coach, mentor, and develop the sales team, setting KPIs and fostering a high-performance culture
• Provide regular performance reports to management with actionable insights for strategic decision-making
• Lead cross-functional collaboration to align sales strategies with marketing, product, and operations teams
• Foster accountability, driving ownership and results while offering ongoing feedback and support

Requirements:

• 12-15 years of senior sales experience, ideally in air conditioning, home appliances, or related industries
• Strong network in the KSA market, with a proven ability to build and maintain high-level business relationships
• Proven leadership experience in managing and developing sales teams, driving performance, and fostering a high
  performance culture
• Expertise in negotiating with major accounts, distributors, and retailers, with a focus on long-term partnerships
• In-depth knowledge of the KSA market, competition, and industry trends
• Exceptional communication, negotiation, and leadership skills, with a track record of motivating teams to exceed
  targets
• Results-driven, able to lead by example and work independently to achieve business goals

If you’re a strong fit for the position, we encourage you to apply by submitting your CV and a brief cover letter outlining your
experience and how you can contribute to the company growth in KSA. Send your application to: career@masadubai.com