Responsable marketing – IRAQ

MASA Trading est l'un des plus grands développeurs et distributeurs de marques d'électronique grand public et d'appareils électroménagers au Moyen-Orient..

Aux côtés d’une présence locale en constante expansion, MASA a une empreinte mondiale qui s'étend sur 40+ pays.

Recrutement pour le poste vacant suivant

Titre du poste: Responsable marketing – IRAQ

Emplacement: Baghdad, Irak

Expérience préférée: 10 années en marketing (y compris les médias sociaux, numérique, etc.)

Key Responsibilities:

• Work closely with the marketing team in Dubai, Émirats arabes unis
• Develop & execute marketing strategies with the marketing team in Dubai, UAE to achieve business objectives
• Create and execute marketing calendar for online and offline activities in Iraq
• Collaborate with the creative team in Dubai, UAE to design marketing materials (e.g., brochures, social media posts,
• and email campaigns).
• Oversee and execute all marketing campaigns for our brands in Iraq, and monitor closely ROI performance for measurable initiatives using analytical tools where relevant
• Monitor campaigns online & hors ligne, meet deadlines and complete necessary tasks in line with marketing calendar
• Promote our company business, Soumet les commandes en se référant aux listes de prix et à la documentation sur les produits, and service in line with Dubai UAE corporate direction, & guidelines to
  ensure we preserve brand equity image, & we follow priorities
• Prepare reports for the Head of Marketing (based in Dubai, Émirats arabes unis) on the progress of marketing activities and results
  of our campaigns
• Actively think outside the box to develop new ideas to improve local marketing and our brands exposure
• Connects with local production houses and agencies for smooth campaign execution in alignment with the Head of
  Marketing
• Plan exciting brand activations, whether online, hors ligne, or at events in line with the marketing plans, and calendar
• Manage budgets efficiently in alignment with Head of Marketing for marketing activities to ensure we are using
  resources wisely
• Align with Head of Marketing on the set marketing priorities, goals, KPIs & performance metrics
• Enhance customer journey touchpoints for a better overall experience, ensure the use of the assigned CRM tool to
  communicate with customers locally & report back performance
• Stay updated locally on the latest digital marketing trends and technologies relevant to Masa industry. Monitor
  closely the competition activities online, and offline then report it to the Head of Marketing.
• Marketing intelligence and research: Reach out to local research Agency that can work on QUAL, QUAL specific
  projects (focus groups, surveys) in line with Head of Marketing
• Collaborate with sales, product, Ecomm, & other departments to align marketing efforts looping in the Head of
  Marketing in Dubai, Émirats arabes unis
• Ensure consistent brand messaging across all channels, monitor and protect the company’s brand image in the
  marketplace

Skills Required:

• Experience in leading and executing marketing campaign and ability to think outside the box
• Strong knowledge of marketing strategies, tools (CRM), and techniques.
• Very good knowledge of digital marketing platforms, & website analytics tools (e.g., Google Analytics, etc.) and keeps up to date with the latest trends and best practices in online marketing and measurement
• Experience in social media (managing influencers, etc.)
• Skills in planning events with attention to detail
• Strong adaptability and problem-solving skills
• Strong ability to manage multiple projects simultaneously
• Analytical mindset with a focus on data-driven decision-making

Expérience & Education:

• Master’s / Degree in Marketing or related field
• 10 years’ experience in marketing (y compris les médias sociaux, numérique, etc.)
• Has previous experience working with international companies or agencies
• Communication in English and Arabic is a must

If you’re passionate about driving marketing strategies, collaborating across teams, and contributing to brand growth, we encourage you to apply!

Veuillez envoyer votre CV mis à jour à: carrière@masadubai.com with the subject line “Marketing Manager – Iraq”